Rouse Analytics Rouse Analytics’ Rental Metrics Benchmark Service is a groundbreaking innovation in business intelligence for the equipment rental industry. This powerful reporting tool is the exclusive source for cat-class level comparisons of rental rates and key performance metrics. Companies of all sizes can now compare their performance to peers in their market.

Rouse gathers data from participants on a nightly basis and conforms it to the ARA Rental Market Metrics™ standard so that all companies are measured on a level playing field. This enables participating rental companies to drive fleet management and pricing decisions with real market data to improve profitability.

Rouse Analytics was launched in 2011 and has experienced exponential growth––currently tracking nearly $6.5 billion per year in rental revenue. Understand your fleet’s performance with Rouse Analytics.

Learn more about Rouse Analytics services.